Free of SLS, Parabens, Glutens, Hypoallergenic, Cruelty Free and Vegan, Nature’s Baby Organics is not just a business, it is a labor of love, developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Gentle enough for babies, yet beneficial for older children, and even mom and dad. Nature’s Baby Organics – Formulated by Mother Nature.